User-Centric Digital Product Experiences

Hello. I'm Michael Cummings, an SF Bay Area based web/SaaS/software designer with over twenty years experience helping brands transform their relationships with customers to achieve new levels of trust, engagement, and profit.

From agency Web Designer to enterprise team lead. Web Producer to Senior UX Designer. Front-end coding to back-end architecture. Design student to teacher. Visual creative to design system-based interaction designer. Design thinking and design sprint facilitator to advanced prototyper. Quantitative behavior analyst to qualitative researcher. Even Design Ops lead to Collaboration Program lead.

This breadth of experience, mostly in large highly complex enterprise contexts, affords me a holistic view of how each element of Ux contributes one ingredient to a whole product recipe. Each role, activity, and team member contributes. Given the opportunity, this allows me to orchestrate the parts and the whole together, to create things that are more than the sum of their parts. And positive outcomes for the business and end-users alike.

Not everyone is a designer, but everyone on a team contributes to the resulting, residual Ux. No role owns the whole. Every role owns a part. Trust and good faith collaboration are the catalyst of positive user experiences. Because no software can facilitate better communication with end-users better than it's producing team can among themselves. Product Ux Design is collaborative decision making. More than "designer", I'm the facilitator.

"Michael consistently advocates for inclusive design and proactively addresses potential risks. His ability to identify and mitigate accessibility issues was instrumental in redesigning a site facing legal action, ensuring compliance and reducing risk. His expertise in building and strengthening Design Systems ensures consistent, scalable, and high-quality designs across platforms. Michael’s commitment to usability, inclusivity, and innovation makes him a valuable asset to any team."

— Pauline Kiet, Developer/ADA Lead
Pauline and Michael collaborated at Kaiser Permanente

a woman sitting in a chair with a laptop
a woman sitting in a chair with a laptop
★★★★★
"What makes Michael truly special is the way he works with people. He’s not just skilled at the technical side of things, he’s also great at building relationships, sparking ideas, and making sure everyone feels heard and valued. He has a way of turning research and feedback into designs that hit the sweet spot between what users need and what the business wants."

— Steve Moore, Principal Product Designer
Steve and Michael collaborated at Kaiser Permanente

★★★★★

Foundations

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person showing white envelope
person showing white envelope
Where to find me

I'm a second generation SF Bay Area native.

Niles Canyon, Fremont CA

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